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Cracker Jack Launches Cracker Jill Spotlight Squad Campaign [Video]

Cracker Jack packaging is getting a major transformation this summer. After over 100 years, the now Frito-Lay-owned brand is giving sports fans something to look forward to beyond the prize inside: A real-life athlete on the packaging. 

Professional women’s sports are more popular than ever, and Cracker Jack is reprising an initiative to support female athletes.

Back for its third year, The Cracker Jill Spotlight Squad highlights five high-achieving women athletes as role models for the next generation of girls in athletics. Each selected athlete excels in a different sport, including water polo champion Ashleigh Johnson, boxer Jennifer Lozano, wrestler Kennedy Blades, wheelchair basketball star Lindsey Zurbrugg, and Para Track & Field record holder Noelle Lambert. 

As part of the campaign, Cracker Jack will award $10,000 in donations to five different fans and also offer $500 to five athletes to support their own sports endeavors. Additionally, Cracker Jack is donating $200,000 to the Women’s Sports Foundation (WSF) for the third consecutive year, supporting WSF’s mission to help girls and …

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