Goodwill launches online venture GoodwillFinds WHIO TV 7 and WHIO Radio [Video]
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Goodwill launches online venture GoodwillFinds WHIO TV 7 and WHIO Radio [Video]

Secondhand shopping received a digital jolt Tuesday when Goodwill launched GoodwillFinds, its first dedicated online marketplace.

According to The Associated Press, GoodwillFinds will make roughly 100,000 donated clothing, toys and houseware items available for online purchase, while expanding the 120-year-old nonprofit’s internet presence that was previously limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon.

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The move will allow Goodwill to compete more directly with online resellers Poshmark Inc. and RealReal Inc., “secondhand sites where resale has become sport to shoppers hunting luxury brands to flip for profit,” Bloomberg reported.

According to the business news site, GoodwillFinds is “chock full of unique high-end finds like a retro red patent leather Gucci bag selling for $499.99, black suede Prada shoes priced at $220.00 and a Burberry sapphire crystal Swiss watch up for grabs at $230.85.”

According to Fortune, the secondhand clothing industry is …

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