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Resources for Nonprofit Directors

Positive Auction Fundraising with Seth Godin [Video]

In this episode of the Whole Whale Podcast, George Weiner interviews Seth Godin, renowned author, entrepreneur, and teacher, about his new venture, GoodBids.org. GoodBids is a platform that aims to revolutionize fundraising for nonprofits through positive auctions. Key points: Nonprofits face challenges in engaging donors and raising funds, often resorting to ineffective methods like galas or traditional charity auctions. GoodBids introduces the concept of positive auctions, where every bid is a non-refundable donation, creating a gap between the winning bid and the total amount raised for the charity. The platform incorporates game dynamics, such as free bids for early bidders and referrals, to encourage participation and virality. Seth emphasizes the importance of empathy in marketing and the need for nonprofits to offer donors a sense of belonging and satisfaction. To attract new audiences, nonprofits should focus on creating tension and providing unique, desirable auction items that generate excitement and conversation. …

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