Social Media Reacts To Mielle Organics Deal With P&G Beauty [Video]

Buzzing Black-owned hair care brand Mielle Organics has landed a significant partnership deal with Proctor & Gamble Beauty. According to NBC News, the massive conglomerate, which owns personal care brands like Always and Olay, will help Mielle distribute their hair care products to more Black communities and consumers across the nation.

“I am thrilled that we will make an even greater impact in how we give back to the community,” Mielle co-founder Michele Rodriguez said in a statement.

Under the new deal, both companies will donate a whopping $10 million to the Mielle Cares non-profit, which will fund advancement initiatives for communities of color. The donations will also be used for research and innovation projects to help create healthier hair care products for underserved communities.

Monica Turner, President, of P&G North America, gushed about the initiative to ESSENCE.

“What makes this partnership with P&G and Mielle Organics special is our shared commitment to serving consumers and making an impact …