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Resources for Nonprofit Directors

$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards [Video]

If you think Facebook doesn’t work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like “Lead From Behind”, which harnessed celebrity influencers like Ryan Reynolds. Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day” and $3,705 raised, with $0 in ad spend! Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email. We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.March is Colon Cancer Awareness Month. Learn more about how to support the cause.#colorectalcancerawareness #nonprofitmarketing #podcast https://positiveequation.com/3705-raised-on-facebook-with-0-ad-spend-with-chelsea-edwards

Categories
Fundraising Ideas for Schools

Tips for Training Students as Storytellers with Dr. Jill Johnson [Video]

1. Want to get students involved in social media storytelling but not sure where to start? Today’s episode is here to help! 2. Many of us think kids will just know how to use social media because they use it personally, but that’s not the case! They may be used to sharing about their own lives, but they have never considered using it as a school or district. Jill shares two tips for training students. 3. Competition can spark creativity. Learn more about the Content Generation Workshop that happens each fall. It’s not limited to Class Intercom customers, and there is a virtual option! SPECIAL GUEST Dr. Jill Johnson President Class Intercom, Nebraska Email: jill@classintercom.com Twitter: @drjilljohnson https://twitter.com/drjilljohnson Website: https://www.classintercom.com Facebook: https://www.facebook.com/classintercom Twitter: @classintercom https://twitter.com/classintercom?lang=en Instagram: @classintercom https://www.instagram.com/classintercom/ LinkedIn: https://www.linkedin.com/company/classintercom/ USEFUL INFORMATION • Learn more about the Content Generation Workshop. Click here: https://classintercom.com/the-content-generation/ • Order your copy of my book "Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff – While Keeping Your Sanity" now! Click here: https://socialschool4edu.com/book/ • Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES: Free Video Training: Learn the simple secrets behind social media for K12 schools! Click here: https://socialschool4edu.com/social-media-secrets-for-schools/ Sign up for our free e-newsletter – click here: https://socialschool4edu.respond.ontraport.net/newsletter-sign-up https://socialschool4edu.com/ #schoolpr #edtech #k12prtip #k12prchat #k12 #education

Categories
Resources for Nonprofit Directors

TJC Apache Belles release annual spring show tickets [Video]

TYLER, Texas (KETK) The Tyler Junior College Apache Belles announced on Friday people can now purchase tickets to watch their Every Person is Connected spring show. According to a release, the show will explore the different ways people are linked to each other. The showings will take place at 7:30 p.m. starting March 21 []