Using Social Media Fundraising Tools | EP 66 [Video]

Anyone that has used Facebook in the last year or two has most certainly seen a Facebook fundraiser. You know, its those posts when you open up your feed and you see that your friend or your family member has launched a Facebook fundraiser in support of an organization. And has basically set up a goal, maybe it’s a hundred dollars or something like that to have their community and their peer network contribute to support that organization.

So really, it’s a peer-to-peer fundraising strategy that’s baked in natively into the Facebook platform. You don’t have to leave Facebook, you know. Some more traditional digital fundraising for non-profits would take you off of Facebook. Bring you to their website. And then someone would fill out a form on the website to donate. With Facebook fundraisers you don’t have to leave Facebook. – Steven Aguiar

Have you seen people on Facebook with the donation posts. Did you know it’s super easy to leverage your audience to help raise funds for your organization, or even host an online fundraiser yourself using Facebook?

Steven Aguiar is here today to share with us some ways to leverage this feature and get out there in front of new audiences.

In this episode you’ll learn:
→ Why Facebook fundraisers work.
→ Ways to leverage birthday’s and holidays
→ Holding fundraisers from your non-profit Facebook page – or getting other business to do one for you as well.
→ How to make it easy for people to create the fundraiser.
→ Data you get from the fundraisers
→ Using the Instagram stories donation feature
→ YouTube fundraising, is it for you?

Want to skip ahead? Here are some key takeaways:
[8:38] When you see someone you know and trust, or a family member, holding an online fundraiser on Facebook you’re more likely to donate quickly. It’s easy to do and you feel like you’re supporting that important person in your life, just as much as the organization.
[11:32] We all love a reason to celebrate. And that’s a perfect time for people to ask their friends and family to ask for donations in lieu of gifts. Share ideas with your board, volunteers and team to get the word about about creating Facebook fundraisers for your organization.
[13:17] Non-profits can also hold fundraisers from there business Facebook pages. Other business pages can also hold fundraisers for a non-profit.
[15:33] Make it easy on people. Create all the tools and assets they need to execute the fundraiser. Write email copy and social posts that they easily copy and paste. Add a call-to-action in your donor emails to ask them to set up a fundraiser to bring more people to your organization.
[17:13] Make sure you engage and communicate with people that are giving inside of a Facebook fundraiser. Don’t miss the opportunity to take people deeper into your organization and make them raving fans.
[18:40] One downside is that you don’t get the names of those that donated to the campaign. This is due to privacy laws. But it’s still a great addition to add to your fundraising toolbox.
[22:31] Facebook, at the moment doesn’t take a percentage or charge a fee when you run a fundraiser from your business page. However, for peer to peer fundraisers Facebook will take a small fee which is 3% (similar to typical credit card processing fees).
[24:15] Instagram stories has a Donation sticker that you can use to raise funds for a non-profit. It’s not as successful and goes away after 24 hours but still a great way to shed light on non-profit organizations.
[31:46] YouTube fundraising is popping up more and more as more celebrities are hosting their shows from home. You need to have 100,000 subscribers in order to unlock that feature. You can, however, apply to be one of the eligible non-profits for people to select for their fundraiser.

Resources
[Guide] 9 Ways for Non-Profits to Raise More Money Online https://www.thefirstclick.net/fundraise
Good United https://www.goodunited.io/

Steven Aguiar
Position
I am a full-stack digital marketer and founder of BlueWing and Good Goes Further. I have deep experience using paid media to drive positive outcomes for businesses and mission-driven organizations.
Early in my career, I managed social media and audience development for independent and venture-backed publishing startups, where I cut my teeth as a one-man digital marketing department. Now four years into my consulting journey, I have worked with dozens of companies to grow and convert an audience throughout the entire marketing funnel. I have a BA from Brown University and am a Facebook, Google and HubSpot-certified professional. Learn more about Good Goes Further: https://goodgoesfurther.com/
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Digital Marketing Therapy is on Facebook & Instagram @thefirstclickmarketing
Learn more about The First Click: https://thefirstclick.net