As a small or new nonprofit, are you using email to raise money? Have you realized the power of email marketing to help you fundraise? Many folks focus heavily on using social media to raise money, but email can be a very effective way to get donations. In this video, I’m sharing why you shouldn’t neglect email marketing, particularly compared to social media marketing strategies.
Here’s the breakdown:
00:00 Introduction
01:26 – What is email marketing
03:57 – 3 reasons why it’s important to do email marketing
03:57 – It helps you control who sees your content
05:58 – A great way to build and nurture relationships
10:03 – Not everyone has social media
13:34 – Tips on picking an email marketing system
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The information provided in this video is for informational purposes only and is not meant to take the place of professional legal, accounting, or financial advice. If you have any legal questions about this video or the video’s topic, or any other legal matter, consult with an attorney or tax professional in your area.
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