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Resources for Nonprofit Directors

The ROI Of Nonprofit’s Brand Building! [Video]

The ROI Of Nonprofit’s Brand Building!

Eric Ressler’s insights underscore the critical role of brand building in a nonprofit’s success. He encourages NPO’s to maintain a clear brand identity, engage with their communities, and strategically use their expertise to drive real-world change and revenue growth. As he aptly put it, “The brand is not something you just do and then it’s done. It requires constant building, curation, and attention.”

Host Jarrett Ransom had the pleasure of speaking with Eric Ressler, the founder and Creative Director of design by Cosmic, a social impact creative agency. Eric shared valuable insights on the importance of brand building for nonprofits and its impact on achieving real-world action and revenue generation.

Eric highlights the essence of understanding a nonprofit’s unique niche within the social impact landscape, emphasizing the need to focus on specific strengths and avoid mission creep. He points out that organizations should consider their brand as a dynamic relationship between the community and the organization, not just a logo or visual identity. Eric affirms that building and nurturing this relationship is an ongoing process that requires attention and consistent efforts.

He also addressed the fear some nonprofits have about taking a stance on divisive issues, acknowledging the challenges of navigating politically charged topics, and emphasizing that organizations should engage in issues within their expertise and advocate for what aligns with their mission and values.

You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.

#fundraising #nonprofit #socialimpact

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Chicago HOPES For Kids: Empowering Lives Through Education [Video]
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Chicago HOPES For Kids: Empowering Lives Through Education [Video]

Today's 5-Star Guest is Rita Kahn, Executive Director of Chicago HOPES for Kids.Rita Kahn came to the organization five years ago as Development Manager. She brings a variety of skills and experiences to her position including a teaching background, human resources and marketing leadership. Rita LOVES going to school. She received her Master’s in Education from Dominican University in 2010 and her Master’s in Labor Industrial Relations from Michigan State University in 1996. Before joining HOPES, Rita served as the Development Manager for Oak Park River Food Pantry where she increased community awareness of childhood food insecurity and raised funds to launch the community’s first summer meals program for at-risk youth. More About Chicago HOPES for Kids: https://www.chicagohopesforkids.org/Donate To Chicago HOPES for Kids: https://www.chicagohopesforkids.org/donate.htmlSupport This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!Brady Martz - The Nonprofit Audit Specialists! Visit www.BradyMartz.com to connect with folks to make your fiscal life a heckuvalot easier!About The Official Do Good Better Podcast:Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

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Friends of Wissahickon marks 100 years of conservation [Video]
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Friends of Wissahickon marks 100 years of conservation [Video]

Nonprofit conservation organization Friends of the Wissahickon is celebrating a century of service at Wissahickon Valley Park with a series of special events throughout the year, including a party with a purpose on Friday night.