Day Three of Nonprofit Power Week focuses again on Cause Selling for nonprofit fundraisers. Muhi Khwaja, a Fundraising Academy trainer and co-founder of the American Muslim Community Foundation, delves into Phase two of the Cause Selling model, specifically steps 5 and 6, highlighting the importance of understanding donors, adapting presentation styles, actively listening, and addressing objections in the cause selling process. Muhi shared insights on the presentation aspect of cause selling. He emphasized the importance of understanding the donor's needs, interests, and passions related to the organization's mission. Presenting the mission and demonstrating how it fulfills the donor's philanthropic goals is key to inspiring them to donate. Different presentation styles, such as structured or impromptu, should be considered based on the donor's preferences. Connecting with the donor's attachment to the organization and showcasing the impact of their gift can further engage them. Muhi shares a real-life example of approaching a …
