Plant-based diet devotees and imitation meat enthusiasts have another factor to consider when deciding whether Disney lives up to its tagline as “The Happiest Place on Earth:” inventive Impossible Foods options to nosh on while waiting in long lines.
The Impossible Burger—which Adweek put to a taste test over the summer—as well as other Impossible products will be available in several dishes across Disney’s theme parks in Florida and California, as well as its cruise line.
The company’s signature Impossible Burger patty, a protein-packed meat substitute that is halal and kosher certified, originally hit the market in 2016. A little less than four years later, it has been crowned the “preferred plant-based burger” of Disney.
The Redwood City, Calif. vegan-friendly food tech startup will kick off its strategic alliance with Disney Parks, Experiences and Products at the immensely popular Food & Wine Festival at Disney California Adventure on Feb. 28.
During the festival, park-goers will be able to dig into a …