Donor and Year-End Appeals? Increase Response Rates by 5x! [Video]

@Tom Iselin The "Rainmaker" series provides strategies, tips, tactics, secrets, trainings, and lessons for board members, CEOs, and staff to improve performance, impact, engagement, governance, and culture of their nonprofit. This video is 8 min. Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you’re lucky. However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have a connection to your nonprofit, more than 50% will make a gift. Done well, this figure can skyrocket to 70%. Seriously. Watch now to learn more! https://youtu.be/B1bYUmSu1s8 Tom Iselin First Things First Rated "One of America's 10 Best Strategic Planning Facilitators" www.tomiselin.com