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Goodwill launches online thrift store GoodwillFinds.com [Video]

Secondhand clothing is expected to see some serious growth compared to retail as customers deal with inflation.

NEW YORK — Thrifters who flock to Goodwill stores will now be able to do more of their treasure hunting online.

The 120-year-old nonprofit organization on Tuesday launched GoodwillFinds, a newly incorporated shopping venture that is making roughly 100,000 donated items available for purchase online and expanding Goodwill’s internet presence that until now had been limited to auction sites like ShopGoodwill.com or individual stores selling donations online via eBay and Amazon.

GoodwillFinds’ goal is to have 1 million items on its site in a few years, said Matthew Kannes, newly appointed CEO of the online shopping arm, which features search tools that let shoppers browse by category. Eventually GoodwillFinds will be able to be personalized based on a customer’s past purchases.

GoodwillFinds is a separate entity from Goodwill Industries International Inc. but it will support the larger organization by helping …

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