The online world is a noisy place. Charities increasingly have to find new ways to cut through the clutter, get their message out there, and drive donations. A charity’s website is an excellent opportunity to do just that. Research has shown that people who donate directly through a charity’s website are more likely to remember the cause they donated to in the future. It makes a first impression to your supporters that demonstrates the urgency, efficacy, and impact of your work. In this webinar, we explore the ins and outs of charity websites, what makes them stand out to supporters, and what drives donations. We’ll look at making it more visible via Search Engine Optimisation (SEO) and the content you’ll need to make it shine.
