“The stores have been performing extremely well. It’s the buy-in of how we’re going to treat the guests. We have a service menus that have been created. It’s all built around giving guests many options on how to service their car. We have different ways you can service your car. We have some smaller-priced packages and then some premium packages. We have Sunbit. We just make it very easy to service your car and let them kind of choose instead of forcing a guest into one price. The more options, the more ways to pay — it just seems like it works really, really well for us.” — Chris McPhillips, vice president of fixed operations at Sutherlin Automotive Group, on the “WTF: What the Fixed Ops?!” podcast hosted by Charity Dunning and Russell B. Hill.
