Asha & Co has worked on the new brand positioning, identity, and messaging for nature conservation charity RSPB (Royal Society for the Protection of Birds), aiming to better communicate “the scale and depth of the charity’s work, enabling it to speak with passion, understanding, hope and urgency”, according to the agency.
The RSPB visual identity has also had a refresh: Asha & Co has added new brand devices including a ‘wingspan’ shape that can be used across various communications from the organisation, and the famous bird logo (an Avocet, to be more specific, which is a type of wader) has been modernised, while new typefaces are also used to give the identity a new lease of life.
“Our challenge was to help them reconnect with who they really are and give them the ability to communicate that sense of scale and detail, whilst carving out a new and authentic positioning …