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Nonprofit aimed at breaking gender stereotypes wins free marketing makeover [Video]

KALAMAZOO, Mich — A nonprofit that helps educate middle and high school girls in things like science, engineering, and math is getting a boost.

Girls Build Kalamazoo is receiving a free marketing makeover courtesy of Revel out of Muskegon. The firm accepted applications from across the state for the 24-hour marketing marathon effort, which will take place on Giving Tuesday in November.

Revel says it chose Girls Build Kalamazoo because it believes in the mission of educating girls in STEM, as well as fields like construction.

The nonprofit, which is relatively new, says a marketing campaign like this will go far in helping their efforts.

“I’m sure they had some very, very strong entries. And so for us to be chosen out of all of the entries that they’ve they had lets me know that other people see this as a very, very important nonprofit in a very important mission, you know, what we’re …

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