Identity management doesn’t have the cachet of robots that automate mundane tasks, sensors that shuttle data between machines or analytics that ferret out insights. But as businesses increasingly rely on digital technologies for growth, ID management technologies are crucial for tracking consumer interactions with your brands online. It is, in fact, the digital handshake that grants customers passage into your website, making it possible to tailor content, make recommendations and offer other perks to retain customers.
American Cancer Society CIO Jay Ferro
That’s what the American Cancer Society (ACS) has learned after adopting cloud services that allow its constituents to get into its multiple websites via single sign-on. The software also aggregates information about their demographics, relationships and Facebook interests among other details. “What we needed was something that could span the enterprise with the goal of our constituent being able to interact with us with one digital identity,” ACS CIO Jay Ferro tells CIO.com.
CIO uses ID management to groom customer views
ACS’ …