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How did “The Happiest Moments” campaign come to be? This was the Innocent Project’s first-ever Webby Award in the Public Service & Activism category.This is an excerpt from Missions to Movements Podcast Episode 14: The Pursuit of Justice Through Digital with The Innocence Project’s Alicia MauleListen to the full episode here: https://positiveequation.com/the-pursuit-of-justice-through-digital-with-the-innocence-projects-alicia-maule/About Alicia Maule: Alicia Cepeda Maule is the Innocence Project’s first Digital Engagement Director and since 2015 has led the organization in exponential audience growth, revenue, and advocacy. She developed and led the digital strategy that helped stop the executions of Melissa Lucio and Rodney Reed in Texas and Pervis Payne in Tennessee. Previously, Alicia was a social media and community editor at msnbc.com and a digital organizer on President Obama’s 2012 reelection campaign.[HOW TO WORK WITH ME]🌟 Join Digital Donors On-Demand – Facebook & Instagram Ads Course with Live Coaching: https://positiveequation.com/digital-…🌟 Optimize Your Online Donations with Fundraise Up: https://positiveequation.com/fundrais…#NonprofitMarketing #NonprofitFundraising #Podcast