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Tampa nonprofit aims to help missing kids via social media [Video]

Protect Your Children Inc. recently sponsored social media ads about a young Clearwater boy who went missing in 2000.

CLEARWATER, Fla. — Many of us spend a lot of time looking at our phones and scrolling through our social media feeds.

It could be where you look for gardening inspiration, beauty tips, a work out, or learn about a friend’s milestone or travel destination.

All sorts of content is there in one place, and so are the people. That’s why Christopher Gelson and two others decided to turn to social media feeds to help locate missing children.

Gelson said the team launched Protect Your Children Inc. in 2020 with the encompassing goal of protecting children from predators.

Some of their outreach includes education and prevention, but they also aim to find missing children through targeted Facebook and Instagram ads.

“We didn’t see a lot of local focus, and that was the problem,” said Gelson.

Last month, they paid for …

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