By on Mar. 1, 2023 – 8:00 AM
-Sir Paul McCartney is becoming a champ for chimps, donating the Beatles classic “When I’m Sixty-Four” to Save the Chimps for a fundraising campaign. Produced gratis by BCG BrightHouse in Atlanta, the 30-second spot highlights that chimps live into their 60s and funds can make their twilight years comfortable. “Most people don’t realize chimpanzees can live into their sixties, thus their lifelong care at sanctuaries is a costly commitment,” said McCartney in a statement. “I was happy to donate ‘When I’m Sixty-Four’ to Save the Chimps’ new campaign, as nearly half of the 200+ rescued chimps they look after are seniors.”
-R/GA has made changes at the top, naming Tiffany Rolfe chair and Robin Forbes interim CEO. Current CEO Sean Lyons has left the agency for Accenture Song.
-Beverage brand Schweppes tasked TBWAParis with creating a campaign that …