Direct mail marketing refers to all efforts to communicate with donors or potential donors through the mail with the goal of raising money for your nonprofit. It is a is a very effective way to raise money for your nonprofit and build a stronger relationship with donors.
Many people are surprised to learn that mail is still so effective. While email and social media are important for your nonprofit, direct mail continues to be the true workhorse of fundraising.
Why is that? Direct mail is personal, grabs and maintains the donor’s attention, and provides the space to be able to tell your nonprofit’s story in a compelling way. Direct mail is cost-efficient. Plus, donors trust the information they receive in the mailbox!
00:00 What is direct mail marketing for fundraising?
01:10 Who are you mailing to?
01:32 Housefile Donors
01:47 Prospective Donors
02:21 What are you sending?
02:38 Outer Envelope
03:03 Return Envelope
03:25 The Letter
04:08 Measure Results
Visit our website e know more: https://blog.givingmail.com/2022/03/15/what-is-direct-mail-marketing-for-fundraising/
#fundraisingstrategies #directmail #fundraising