What is Individual Fundraising/ Retail Fundraising/ Individual Giving? [Video]

This method of fundraising is receiving a lot of attention from charities everywhere as an untapped or lesser utilized opportunity. Many organizations have a very supportive base of donors and advocates; yet this way of fundraising remains to be explored and maintained. If done well, Individual Fundraising can result in an ongoing stream of funding, deeper engagement levels and a thriving and growing community base for an organization.