25% of non-profits raise half their yearly donations during the holiday season.
SAN DIEGO — You may be thinking about what charities to donate to for Giving Tuesday.
Or, you may think, I can’t afford it this time.
Nonprofits are bracing themselves for fewer donations due to inflation and other factors.
Still, they remain hopeful.
“The need is getting worse exasperated by the pandemic,” said Paul Downey, CEO of Serving Seniors, which provides 1.5 million annual meals, activities, housing assistance, and case management services to seniors all over San Diego county.
Downey says for them and other non-profits, Giving Tuesday is like what Black Friday is for the retail industry.
“For a non-profit like Serving Seniors, our most critical fundraising time is between Thanksgiving and New Year’s,” said Downey.
- -One in 10 Americans participated in Giving Tuesday last year.
- -The average donation was $147.
- -82% of all Giving Tuesday participants are 18-34 years old.
- -One in four nonprofits raises half …