A few years ago, a nonprofit group and a boutique ad agency trolled Silicon Valley with a sendup of a Kickstarter campaign to raise money for a poor Ugandan village.
Now the U.K.-based partners are back with a hip-hop music video, slathering on the swagger to land more investors for rural Bulambuli.
The short film, from Dude London and Communities for Development, revolves around the ironic concept that money often goes to those who don’t need it. As a woman in the video says, “If you look rich and successful, people will trust you, invest in you.”
Cue the beat drop for “Money Makes Money,” which features a catchy original rap song as its soundtrack and stars members of the community as its well-to-do “moguls” showing off their air taxis, sports cars, ready cash and serious bling.
But these aren’t the stereotypical trappings of the ultra-wealthy. Not for real, anyway. In this case, they’re handmade props, cobbled together with plastic, cardboard and other …