Adam Hewison founded Believe Oral Care with a sole purpose: to donate all the profit to cancer research and charities.
HARPSWELL, Maine — New businesses take shape every day in Maine. While many want to give back to the community, few are created with that as their sole purpose.
Shortly after Adam Hewison was diagnosed with stage four prostate cancer in 2017, he and his wife were in Hawaii celebrating their anniversary. While enjoying a sunset, the naturally-optimistic Hewison noticed smiling faces all around him and knew he wanted to turn the negative prognosis into something positive.
“I feel I have been given this cancer for a reason,” Hewison said. He’s lived in Harpswell for more than four years but has been visiting the midcoast for decades.
Hewison decided to start a toothpaste company using all-natural ingredients and dedicate the profit to helping others facing a similar diagnosis.
“I really …