Hillcats starts new community fundraising effort to aid local nonprofits [Video]

The Lynchburg Hillcats have launched a new program called Community Champions, which aims to give back to the community and build relationships with local nonprofits. The program was developed by Hagen Allred, a senior account executive with the Lynchburg Hillcats, who began working on the initiative last year as an intern.

The program allows nonprofit organizations to raise money throughout the 2023 season by selling baseball tickets.

The Community Champions program is a fundraising initiative that invites local nonprofits to sign up for the program and set up a fundraiser with the Hillcats. More than 65 nonprofits already have signed up for the program, and the initiative is split into two seasons running from April to June and July to September. The nonprofits are able to set up a fundraiser during one of the Hillcats games, and customized flyers and QR codes created for each nonprofit allow them to promote …