Product and merchandize donations account for an estimated 25% of the billions of dollars corporations contribute to nonprofits each year. Yet many organizations are unaware of how and why non-cash contributions can be so valuable to both nonprofits and for-profit businesses. This 5-minute money-maker pulls back the curtain on this too frequently overlooked fundraising opportunity. This Nonprofit Fundraising Channel (NFC) production features executive coach Tanya Smith-Evans and Curt Weeden, author of Smart Giving Is Good Business – a resource many corporations use to craft non-giving strategies.
NFC releases new 5-Minute Money Makers for nonprofit organizations hosted by Curt Weeden every two weeks. Topics range from donor-advised funds to nonprofit overhead ratios; from planned giving to government grants. These short but critically important money-maker videos are “must views” for nonprofit board members, staffs, and key volunteers.
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