Inside Successful Corporate Sponsorships! [Video]

An excellent primer for nonprofits, underscoring the shift towards partnership-focused relationships between nonprofits and corporate sponsors. Heather Nelson, President and Lead Consultant at BridgeRaise.com, shares insights on successful corporate sponsorship strategies. She emphasizes the importance of building value-aligned and relationship-based partnerships with corporate sponsors. Nelson highlights the shift from purely transactional sponsorships to more purpose-led partnerships. While marketing elements still play a role, companies are increasingly focused on making a joint impact with nonprofits and engaging employees. She encourages nonprofits to ask questions and understand what sponsors are looking for, as it can vary from company to company. The conversation also delves into the significance of long-term sponsorships and the challenges of budget uncertainties, suggesting setting up multi-year agreements with a base commitment and adding on additional elements annually. The key is to establish a strong relationship and align business goals to make multi-year partnerships more appealing to companies. The …