Inside the world of ‘Swiftonomics’: how Taylor Swift’s megatour has benefitted local businesses [Video]

Welcome to ‘Swiftonomics’: How Taylor Swift’s 52-night, 20-city megatour is set to become one of the highest grossing of all time – with fans splurging $42K on resale tickets, $1K-a-night hotels and $200 costumes

16:27 EDT 15 May 2023 , updated 16:27 EDT 15 May 2023

Before Taylor Swift had even stepped foot on stage for her much-anticipated ‘Eras’ mega-tour, it had already broken records.

Nearly 2.4 million tickets were snapped up on the first day of pre-sale alone – the most amount sold in a single day.

Now experts expect the 52-night, 20-city megatour will rank among the highest grossing of all time, with Forbes estimating the songstress could net anywhere between $500 million and $1.5 billion. 

It has led to a phenomenon called ‘Swiftonomics’ due to its infectious effect on local economies, as fans spend thousands of pounds on hotels, travel, food and drink and costumes in preparation for the event. 

So-called ‘Swifties’ have paid as much as $42,000 resale …