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New campaign by Hard Work Club for Fast and Female aims to hype up equality in sport Ethical Marketing News [Video]

A new mascot is making its debut heading into the first WNBA game on Canadian soil. But rather than represent a team, this mascot represents equality in sport. Meet Ally Hoop: The Equal Pay Mascot.

Toronto creative agency Hard Work Club created the mascot and supporting awareness campaign for Fast and Female, a charitable organization empowering girls through sport and physical activity.

The agency worked with 1stAveMachine to bring “Ally” to life in an animated video—during which she does a mascot-style hype dance—as well as digital billboards, in-restaurant posters and on the social feeds of professional athletes and influencers from a range of sports and athletic disciplines. “Ally Hoop” t-shirts and merchandise are also being sold on the Fast and Female website, with all proceeds going towards the cause.

The campaign is based on a shocking statistic: Rocky the Mountain Lion, the mascot for the NBA’s Denver Nuggets, is paid three times more than the highest-paid WNBA player.

“That stat alone shows …

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Fundraising for Non-profits

Meet London Marathon runner who drank glass of wine at every mile | Lifestyle [Video]

A London Marathon runner who has gone viral for drinking a glass of wine at the end of each mile has revealed how he felt at the end of the race. Tom Gilbey, 52, took on the challenge to raise money for the hospice where his mother was cared for in her final days. Instead of drinking water to keep hydrated after each mile, Mr Gilbey had a different glass of wine - consuming 25 glasses in total. In an incredible achievement, he completed the 26.2 mile run in four hours and 41 minutes, and has raised over 13,500 for Sobell House Hospice Charity in Oxfordshire.

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Fundraising for Non-profits

Starting a Nonprofit Designed To Create Systemic Change [Video]

Starting a nonprofit and dreaming of creating long-term, systemic change with your efforts? In this video I’ll talk through a framework that will help you design a nonprofit strategy that can disrupt systems, scale and create big social change. If you are starting a nonprofit, thinking about it, or have just started a nonprofit, or KNOW someone who is trying to start a nonprofit, I hope this helps!// MERCHANDISEhttps://ambermelaniesmith.myspreadshop.com/This shop is dedicated to YOU, fellow changemakers! Grab a tee-shirt, mug, bag, or other gear and go do what you do best: CHANGE THE WORLD! Revenue supports this YouTube channel! // WHAT TO WATCH NEXT How to Write a Nonprofit Business Plan | Starting a Nonprofithttps://youtu.be/HXvkz2l2NRMStarting a Nonprofit: Checklist for a Strong First Yearhttps://youtu.be/nnD8hn7A48wStarting a Nonprofit: Finding the Right Co-Founder(s)https://youtu.be/QqHwZuuGl6Y// CHAPTERS00:00 Welcome!01:05 The Habitat story04:58 What is systemic change?07:00 Define the change09:40 Find connections10:41 Choose your strategy11:43 Bright spots12:22 Data and insights12:51 Policy shifts13:42 Public perception14:15 Disruptive technology15:20 Identify Partners16:15 Test and scale// MORE ABOUT ME Hi! I’m Amber, a nonprofit founder, Executive Director, and public speaker on social impact, changemaking, nonprofits, leadership, and more. Join my newsletter to receive updates and resources for changemakers and nonprofit leaders: https://tinyurl.com/nonprofitsandchangemakers FOUNDER TO FULL-TIME ACADEMY: Want some training and guidance on starting a nonprofit (and potentially even working for that nonprofit full-time someday?)? Check out my online training courses at my Nonprofit Founder to Full-Time Academy! http://foundertofulltime.com/ Want me to come speak at your business, college, school, or event? Check out my site: https://ambermsmith.com/ On Facebook? Talk to me and other change makers about social change, nonprofits, social enterprise, leadership and more in my Facebook group, Change the World or Bust: https://www.facebook.com/groups/changetheworldorbust/ I'm also on Twitter: https://twitter.com/ambermelsmith

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Fundraising for Non-profits

Nonprofit Fundraising Events, Tips and Recommendations for Easy Check-In | Fundraising Platform [Video]

When planning your nonprofit fundraising event, you will need to decide if you want a hybrid or virtual fundraiser. In this video, we will discuss the equipment and software needed for each type of fundraiser. We hope this video helps make your decision easier and gives you the tools you need to have a successful event!Join us for a demo to learn how to boost your nonprofit fundraisingwww.paybee.io/demoPaybee helps nonprofits maximize their fundraising events with digital tools. Virtual, Hybrid and In-Person 🐝contact@paybee.iowww.paybee.ioFollow Us On————————————INSTAGRAM: https://www.instagram.com/paybee_io/FACEBOOK: https://www.facebook.com/paybee.ioTWITTER: https://twitter.com/paybee_io————————————#Paybee #Nonprofits #Fundraising #dogood #socialccause