GivingTuesday Predictions: $3.45 Billion
Whole Whale, the publisher of this newsletter, has released its annual GivingTuesday predictions. Based on an analysis that incorporates an adjusted linear regression, trends in Google Search terms around “GivingTuesday,” and national giving trends, Whole Whale predicts that $3.45 billion will be raised on GivingTuesday 2023. Approximately $3.1 billion was raised in 2022 from 37 million participants. Whole Whale’s prediction represents a forecasted 11% increase in donations year over year. Whole Whale cites negative indicators stimying growth as continued inflation concerns, macro giving trends, and a decrease in net search interest. Positive indicators in favor of a strong giving cycle include low unemployment, strong consumer confidence despite inflation, and new untraditional vehicles for donation like cryptocurrency.
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