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‘Purchase Moore Hamann Bacon’ leads to food pantry donations [Video]

The Iowa Pork Producers Association’s campaign featuring Iowa State football players went viral on social media earlier this year.

DES MOINES, Iowa — It all began with a simple photo capturing Iowa State football players Tommy Hamann and Caleb Bacon standing next to each other during a game earlier this season.

“As soon as I saw it, I messaged Joyce, our promotions person, and Monday morning I was [in] her office and we just got the ball rolling with it,” said Kevin Hall, IPPA communications director. “We looked through the roster and not only was there a Hamann and a Bacon, there was also a Purchase and a Moore. So, ‘Purchase Moore Hamann Bacon’ could not be more perfect to promote the pork industry.”

IPPA partnered with the players for a Name, Image and Likeness (NIL) deal, and the campaign went viral on social media. 

“Honestly, I thought it had …

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