Do you have a process in place to identify and cultivate major donors? If so, has it been effective, and is it easy to maintain? As a fundraiser, you know that there are hidden gems in your database, but without specific criteria to define each donor type and giving level, they remain buried. In this session, expert trainer Donna Mitchell will demonstrate tools to identify major donors and clever ways to engage with them.
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Restructuring Your Major Gift Pipeline: Cultivate the Right Donors with the Right Criteria [Video]
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