![The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/11/mp_190959_0_0jpg.jpg)
Listen to a SNEAK PEEK of Missions to Movements Podcast Ep 90 with GivingTuesday’s Woodrow Rosenbaum! Listen to the full episode here: https://positiveequation.com/the-givingtuesday-strategies-you-need-to-try-in-2023/Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he’s offering us incredible insights from their team’s research to support your 2023 GivingTuesday efforts. The findings unveil a concerning trend – fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you’re looking to increase your donor engagement without seeming invasive, this conversation will nudge you in the right direction.Tune in, get inspired, and start making a bigger impact today!#nonprofitmarketing #podcast #fundraising
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![Testing Your Nonprofit’s Marketing Plan! [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/11/mp_189175_0_0jpg.jpg)
Focusing on the significance of ongoing testing and measurement in nonprofit marketing, Jill Crumbacher, the Senior VP of Marketing and Development at the Dave Thomas Foundation for Adoption, shares how they boost fundraising and brand awareness in this Nonprofit Power Week episode! Jill begins, stating "We have to test our marketing because there are two key components to raising money. We have to have a lot of market fundraising efforts, which the marketing team supports all of those through all of their channels… But also, to fundraise, you have to have brand awareness, somebody's got to know who you are, and that is 100% a marketing function.". She continues, highlighting that revenue is just one part of the equation. She details how their organization has a marketing team and a fundraising team, totaling around 22 employees, and these two teams work closely together. One key aspect of their testing involves evaluating the effectiveness of different creative elements in marketing campaigns, such as fonts, colors, and messaging. They use surveys to measure if audiences remember their organization's name after exposure to various marketing materials. Jill also emphasizes the importance of consistency in branding across different channels and the need to adapt creative elements for different mediums, such as direct mail, email, and digital advertising. She suggests conducting tests whenever entering a new channel and retesting every 18 months to two years to stay updated with changing trends. Additionally, Jill shares examples on how nonprofits can leverage their corporate partners for research opportunities, as many of them have access to resources that can aid in testing and research efforts. You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community. #marketing #nonprofit #socialimpact
![Questions From Nonprofits This Week! [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/10/mp_183713_0_0jpg.jpg)
From interim CEO’s to annual reviews, host Julia Patrick and guest co-host Tony Beall, tackle this week’s questions from nonprofits: Interim CEO or Board Member: A board in Palo Alto is facing a CEO retirement without a replacement. They’re debating whether to hire an interim CEO or have a board member step in. Tony advises going for an interim CEO if the budget allows. He suggests a minimum of six months for the interim role and emphasizes clear expectations to avoid too many changes during this transition period. Volunteer NDAs: Charlie from San Antonio, TX, running a Human Services shelter, wonders if requiring volunteers to sign non-disclosure agreements (NDAs) might discourage them. Tony suggests integrating NDAs into the volunteer application process for convenience. He highlights that NDAs can be vital to protect the organization’s interests. Donor Perspective on Other Nonprofits: An anonymous submission from Chicago describes a major donor asking about donating to another nonprofit. Tony encourages embracing the trust implied by the donor’s question. He advises encouraging the donor to seek similar qualities in the other nonprofit while expanding their philanthropic footprint. CEO’s Annual Review: An anonymous question from Columbus, OH, addresses who should conduct the CEO’s annual review and how to do it. Tony recommends that the board chair lead the process and suggests forming a smaller committee for efficiency. He emphasizes the importance of a CEO self-appraisal and a committee review to ensure a thorough evaluation.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Year-End Fundraising Drill Down – Day Two! [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/10/mp_178302_0_0jpg.jpg)
In this second part of the Nonprofit Drill Down series, the hosts are joined by Muhi Khwaja, a seasoned trainer at Fundraising Academy and co-founder of the American Muslim Community Foundation. This fast-paced episode dives deeper into the strategies and tactics for powerful end-of-year fundraising. The discussion begins with an emphasis on the importance of not abandoning the core principles of fundraising, even during year-end campaigns. Muhi highlights the significance of the “Donor Cultivation Cycle” as a tool to strengthen donor relationships, focusing on understanding donor interests and connections to the mission. The conversation then shifts to the importance of stewardship in year-end fundraising. Muhi explains the value of recognizing donors’ giving anniversaries as an opportunity to engage with them personally. He recommends using various communication channels, such as phone calls, emails, handwritten letters, and social media, to maintain regular contact and express gratitude. He advises tailoring the approach to suit donors’ preferences and using tools like Hootsuite to streamline social media posting. The hosts and Muhi Khwaja also discuss how to effectively steward donors after fundraising events, including sending thank-you messages and providing updates on the impact of their contributions. This valuable learning episode wraps-up with a fascinating discussion about recruiting a year-end campaign committee by engaging donors or board members to share testimonials and stories about their support for the organization. This personal touch not only strengthens donor relationships but can also lead to adding new prospects to the database.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![RAISE! One Cause Conference – Day 1 [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/09/mp_171480_0_0jpg.jpg)
In an electrifying kick-off to the 2023 annual One Cause ‘Raise’ Conference in Nashville, Nonprofit Show host Jarrett Ransom helped welcome enthusiastic nonprofit professionals from around the country to this epic two-day event. With the city’s rich musical history as the backdrop, the conference set the stage for a memorable experience of connecting and learning. Jarrett Ransom, CEO of the Rayvan Group and your self-proclaimed “nonprofit nerd,” shares the Day 1 experience—with a live broadcast from the event. Emily Newberry, Vice President of National Accounts at OneCause.com, joined Jarrett on the broadcast stage, sharing her 12-year journey with the organization. She described how the Raise Conference has grown exponentially since its inception seven years ago in Washington, DC, with this year boasting over 600 attendees. The theme of innovation was buzzing throughout the event. Emily noted that nonprofits and fundraisers are embracing technology and innovation more than ever before, driven by the expectations of both donors and the evolving landscape, especially in the wake of COVID-19. Barbara O’Reilly, founder of Windmill Hill Consulting, and LaShonda Williams from the Fundraising Academy at National University added to the conference’s dynamic atmosphere. Barbara and LaShonda both lead sessions on the age-old debate of “Old School vs. New School” fundraising, highlighting the importance of integrating technology effectively into fundraising strategies. Throughout the conference, attendees are soaking up knowledge, connecting with industry leaders, and discovering innovative tools and strategies to boost their organizations’ impact. The palpable energy in the air, coupled with Nashville’s vibrant culture, has created an unforgettable experience for all. Don’t miss tuning in for Day Two, as the One Cause Raise Conference continues to inspire nonprofit professionals to revolutionize the world of philanthropy!You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Nonprofit’s Questions Of The Week [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/08/mp_165273_0_0jpg.jpg)
Our guest co-host for today’s Ask and Answered Show is Hannah Berger CFRE, a seasoned professional in the nonprofit sector. Hannah is not only a trainer at Fundraising Academy, National University, but also the President of the Philanthropy Coach. She brings more than 20 years of experience in the nonprofit field to the table.In this episode, we discuss a range of topics:The Value of Designations: Hannah shares her journey and insights about the Certified Fundraising Executive (CFRE) designation. She talks about how the CFRE designation can be a significant door-opener and a third-party validation of a fundraiser’s expertise. Hannah emphasizes that it’s not just about the designation but the experience and knowledge it represents.Wealth Screening Tools: We explore the pros and cons of using wealth screening digital tools. Hannah and Jarrett discuss when it’s appropriate to invest in such tools, considering the stage and sophistication of your fundraising efforts. They also stress the importance of personal connections and understanding donors beyond wealth indicators.Speaking at Community Groups: The hosts address the concern of a nonprofit professional who is leaving their organization after submitting a proposal to speak at a national conference. They highlight the importance of open communication with conference organizers and how one’s expertise and presentation quality matter more than their current job title.Engaging with Service Clubs: The hosts tackle the dilemma of whether it’s valuable to send leadership to speak at service clubs like Rotary and Kiwanis. They underscore the benefits of networking with civic-minded communities, fostering relationships, and expanding your nonprofit’s reach.This Ask & Answer episode is packed with practical advice, personal experiences, and insightful perspectives from Hanna Berger and Jarrett Ransom. Tune in and you’ll gain valuable knowledge that can elevate your nonprofit management and fundraising efforts.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Nonprofit’s Questions Of The Week [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/07/mp_156629_0_0jpg.jpg)
In this episode of The Nonprofit Show, host Julia Patrick answers questions from viewers with help from Muhi Khwaja, a fundraising expert from Fundraising Academy and Co-founder of the American Muslim Community Foundation. The discussion starts with a question from a fundraiser working for a faith-based organization but not belonging to the same faith as the organization’s founders. Muhi suggests that it depends on how mission-centric the faith aspect is to the organization. As long as the fundraiser connects with the mission and impact, it is acceptable to work for such an organization. They also touch on the importance of not letting personal beliefs interfere with the work and handling donor inquiries about faith with sensitivity.The conversation then shifts to a question about the ideal number of donors in a fundraiser’s portfolio. Muhi emphasizes the need for a personalized approach and suggests having a tiered system based on donor responsiveness and engagement level. He mentions that portfolio sizes can vary depending on whether it is for major gifts or annual funds.Next, they respond to a question on how to reconnect with lapsed donors and how far back to go in the donor database. Muhi advises going back at least three years but preferably as far back as possible. The episode wraps-up with Julia expressing admiration for Muhi’s approach and how he embodies a mindset of abundance. They talk about the impact of taking time off and shifting one’s mindset from focusing solely on work to cherishing life and finding a healthy balance. With an ending question about burnout, Muhi believes it’s essential to express any concerns about burnout to one’s leadership and ask for time off or support without feeling guilty. Honesty and authenticity are crucial in these conversations, and a supportive leadership team will understand the need for recuperation.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Nonprofit Show Viewer’s Questions [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/07/mp_153336_0_0jpg.jpg)
Co-hosts Julia Patrick and LaShonda Williams, CFRE, from Fundraising Academy, answer questions submitted by viewers of The Nonprofit Show. Throughout the episode, Julia and LaShonda emphasize the importance of clear policies, effective communication, trust, and ethical practices in the nonprofit sector. They encourage viewers to align their passion with their work, seek professional development opportunities, and engage in meaningful conversations with colleagues and supervisors. The first question is about managing vacations during federal holidays in a way that is fair and equitable for all employees. LaShonda suggests having a vacation policy in place and providing guidance to HR and the scheduling department. She recommends considering options such as honoring the first person to submit a request, offering incentives for those who work during holidays, or alternating vacation dates to create equity within the team.The second question pertains to the importance of having a college degree to pursue a career in fundraising. LaShonda emphasizes that while a degree can be beneficial, it is not always a requirement, especially for smaller nonprofits. She suggests affiliating with fundraising professional organizations, seeking professional development opportunities, and looking for nonprofits that offer incentives or scholarship programs for employees to pursue higher education. Ultimately, passion and commitment to the cause are more important than a degree.The third question addresses the desire to join the Board of Directors for the organization where the individual works. LaShonda and Julia caution against joining the board as a staff member, citing potential conflicts of interest and ethical considerations. They recommend exploring other avenues such as serving on committees or attending board meetings to gain insights and contribute to board discussions without compromising professional boundaries.The final question concerns ensuring proper credit for donations received while on maternity leave. LaShonda advises maintaining effective communication with the team, providing updates on donor prospects, and discussing concerns with supervisors. She suggests coding donations appropriately and keeping contact reports up to date to ensure transparency and accountability within the organization.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Nonprofit’s Questions Of The Week [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/06/mp_150019_0_0jpg.jpg)
Host Jarrett Ransom and guest host/trainer Jack Alotto CFRE answer questions received from viewers this week. Beginning with a question from a development director who has been asked to consult for a similar nonprofit in another region. Jack advises that it is not necessarily a conflict of interest but recommends having a code of conduct in place and not sharing donor information without permission. They discuss the importance of competence in consulting and the need to avoid advertising services one is not proficient in. They also highlight the significance of reviewing the organization’s conflict of interest policies and adhering to ethical standards, such as those outlined by the Association of Fundraising Professionals (AFP).The next question is about allocating funding for internal professional development and training in a nonprofit. Jack suggests asking staff for their professional development goals and allocating resources accordingly. He emphasizes the importance of providing opportunities for growth and learning, not just within the fundraising department but also in other areas of the organization. Jarrett adds that there are numerous free resources available and mentions an upcoming webinar with the Fundraising Academy.The third question addresses setting up a subgroup of nonprofit marketing professionals within a state nonprofit association. Both hosts support the idea of subgroups as they provide educational opportunities and diverse perspectives. They express confusion over the drama surrounding this proposal and speculate that it may be related to concerns about monetization or control. They encourage the association to allow the subgroup to form and leverage the benefits it can bring.Lastly, they discuss an annual pay raise for C-suite nonprofit executives. Jack expresses his dislike for across-the-board raises and advocates for pay raises based on job performance. He believes that incentivizing high performers and aligning pay raises with individual goals and job descriptions is more effective. Jarrett shares a case where a percentage of pay raise was allocated across the organization, but supervisors had the discretion to give additional raises based on performance. They emphasize the need to consider compression and the importance of transparency in discussing pay within an organization.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Engaging Nonprofit Donors Where They Are Now! [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/05/mp_145502_0_0jpg.jpg)
Matt Nash, the Executive Director of the Blackbaud Giving Fund, discusses the importance of engaging donors “where they are now”. The Blackbaud Giving Fund is a 501(c)(3) sponsor of a donor-advised fund that supports workplace giving and peer-to-peer fundraising. They distribute funds to nonprofits based on donor recommendations.This Show provides valuable insights into engaging donors effectively, adapting to changing donor attitudes, and leveraging technology and data to improve donor communication and relationships.Nash highlights the need for nonprofits to be more intentional in their approach to donors. He explains that donors today want to be more involved and understand the organizations they support on a deeper level. They are looking for alignment with their values and want to have a meaningful impact, presenting both an opportunity and a challenge for nonprofits to effectively communicate and connect with donors.The discussion also touches on the issue of donor contact and communication. Nash suggests that nonprofits should be where their donors are, whether it’s through physical or virtual platforms and emphasizing the importance of telling impactful stories and providing information about the purpose, outcomes, and impacts of nonprofit work. Nash also mentions the use of technology platforms and databases to identify and target specific groups of donors, allowing for more personalized and effective communication.The conversation then shifts to the attitudes and behaviors of the next generation of donors and how younger donors amplify the existing trends seen among donors today. They are even more interested in getting engaged and want to know more about the causes they support. Nash highlights the potential of these younger donors in terms of their passion, ability to mobilize groups, and their increasing financial power due to the transfer of wealth.Tune in to the fast-paced 30-minute LIVE Nonprofit show each weekday to hear from guest experts on a broad range of topics, including nonprofit boards, foundations, grant funding, volunteer management, donor relations, fundraising, marketing, grant writing, philanthropy, legal and tax compliance, CFRE certification, donor and CRM software, charity tax expertise, virtual galas, charity auctions, online nonprofit charity event programs, social impact strategic planning, fund development, fiscal sponsorships, capital campaigns, community impact analysis, donation management, nonprofit jobs, donor-advised funds, nonprofit HR, nonprofit classes, training, global NGO organizations, and nonprofit sector thought leaders.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![Nonprofit’s Questions Of The Week! [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/04/mp_138666_0_0jpg.jpg)
Muhi Khwaja CFRE shares the spotlight with Julia Patrick as they respond to viewer’s questions. Ranging from the influence of Ramadan on nonprofits, timing of accounting work, worries about bank stability, to how CEO’s are using support staff beyond the admin roles. Watch and learn more! If you lead or work for a nonprofit, social impact, or service organization, or are considering starting one, The Nonprofit Show is an invaluable resource for staying up-to-date on the latest nonprofit information and operating strategies to help you achieve an amazing social impact.Tune in to the fast-paced 30-minute LIVE show each weekday to hear from guest experts on a broad range of topics, including nonprofit boards, foundations, grant funding, volunteer management, donor relations, fundraising, marketing, grant writing, philanthropy, legal and tax compliance, CFRE certification, donor and CRM software, charity tax expertise, virtual galas, charity auctions, online nonprofit charity event programs, social impact strategic planning, fund development, fiscal sponsorships, capital campaigns, community impact analysis, donation management, nonprofit jobs, donor-advised funds, nonprofit HR, nonprofit classes, training, global NGO organizations, and nonprofit sector thought leaders.You can also listen to the show on your favorite podcast channel. Additionally, the American Nonprofit Academy provides news, inspiration, and training for the nonprofit and social impact community.#fundraising #nonprofit #socialimpact
![How To Build High Quality Connections with Martine Resnick [Video]](https://video.travel4meaning.com/wp-content/uploads/2023/03/mp_136784_0_0jpg.jpg)
When I moved from Los Angeles to Atlanta in June of 2020, I was looking to connect and build relationships in my new city. The Lola provided that and so much more, but what I found even more fascinating was their launch approach just a year earlier in 2019. The Lola co-working space launched with 300 members before doors even opened. How?!In Ep 72, I spoke with Martine Resnick, Co-Founder of The Lola about the power of community to build and grow your business. recruitment for subscription/memberships and retainment.Ep 72 releases on 5/31/23. Listen in here: https://positiveequation.com/podcast/#podcast #coworkingcommunity #marketingtips