Marketing

I’m back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world!Listen to the full episode here: https://positiveequation.com/maximizing-impact-digital-strategies-and-monthly-giving-programs-for-nonprofits/As I return to work, I’ll be discussing the importance of time efficiency and the amazing insights I’ve had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin.Ready to transform your mission into a movement? Discover how monthly giving programs can create sustainable, scalable income for your organization. We’ll also dive into building a successful monthly giving program and what to expect in future episodes as we examine AI, Facebook Ads, and social channel updates. Together, let’s create positive change in the world through digital strategies!#nonprofitmarketing #podcast #fundraising

Enjoy this inspiring #BILivecast from The Power of Building a Brand with Purpose Summit, hosted at Kenneth Cole Productions, featuring these powerful brand leaders: Jillian Mershon, AVP Impact Initiatives and Saks Foundation, Saks Jennifer Moore, Executive Director, The Mental Health CoalitionPamela Bell, Founder, Prinkshop Moderated By: Amanda Cole, Co-Founder and Board Member MHC, Social Impact Strategist, ActressLIKE, COMMENT, SUBSCRIBE & SHARE! 🗓 Browse our upcoming livecasts & events: https://www.brand-innovators.com/live… 🏆 Check out our CMO of the Week & other brand marketing news: https://www.brand-innovators.com/news 🤝 Stay Connected with Brand Innovators: LinkedIn: https://www.linkedin.com/company/brand-innovators-llc/Instagram: https://www.instagram.com/brandinnovators/Twitter: https://twitter.com/BrandInnovators Facebook: https://www.facebook.com/BrandInnovators/TikTok: https://www.tiktok.com/@brand_innovators #BrandInnovators #BrandMarketing #MarketingCommunity #BISummit #BILivecast

#nonprofit #googleadgrants #fundraising #viral #viralshort Google Grants: The Secret Weapon of Successful Nonprofitshe strongest people cry in private…When they realize the success Google Grants brings to their non-profit.Google Grants is a free program that provides qualifying nonprofits with up to $10,000 per month in Google Ads search advertising. This can be a game-changer for nonprofits, allowing them to reach a wider audience and raise more awareness for their cause.But Google Grants isn’t just about raising awareness. It can also be used to drive traffic to your website, generate leads, and even raise money.If you’re a nonprofit that’s not using Google Grants, you’re missing out on a valuable opportunity. Here are just a few of the benefits that Google Grants can offer:Increased brand awarenessMore website trafficMore leads and donationsA higher ROI on your marketing budgetSo, if you’re ready to take your nonprofit to the next level, sign up for Google Grants today. It’s free, easy to use, and can make a big difference in your bottom line.#GoogleGrants #nonprofit #success #fundraising #marketing #awareness #impact #donate #volunteer #makeadifference #socialimpact #digitalmarketing #nonprofitmarketing #nonprofitfundraising #nonprofitawareness #nonprofitimpact #socialgood #changemaker #bethechange #dogood #giveback #philanthropy #purposefulwork

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Who are YOUR people? What is THEIR journey? | The Open Lines Marketing Frameworkjust nowInterview with Lindsay Dayton LaShell, Marketing Activist at Open Lines Marketing. Discussion covers social trends on LinkedIn and the Marketing Framework Lindsay has developed:Adopting the Framework is an eight-step process1Who else is on your playing field?Call it competitive or landscape research if you want, but understanding who else your audience is finding when they should be finding you is an essential first step to understanding your unique opportunity.2Who are your people?You have probably done some amount of audience research already. Maybe you’ve been in business a while so you know your customers well, but this exercise will open your eyes to new ways of understanding them and their needs.3What is their journey?This unique exercise will introduce deep empathy into the buyer’s journey that your customers experience. We use their words, their objections, and their understanding of their situation to get new levels of understanding of our own opportunity to reach them.4What are you offering?Having a great product or service doesn’t guarantee sales. In this step, we look deeply at your brand messages to understand who you are in order to ensure that your content resonates with the people it’s created for.5Where does their journey take them?Like literally, where? Do they look for answers in their email inbox? Do they look on Facebook? Do they look to their friends and family? Wherever they are looking for answers, we will craft a channel strategy to meet them there.6Where is your best time spent?Making your to-do list shorter is one of the promises of the Framework. To do this, we’ll get super strategic in identifying the most powerful opportunities and prioritizing them for greatest impact.7What does success look like?What will your business be one year after you start implementing the Framework? Asking this question allows us to begin seeing the difference between the urgent and the important in the day-to-day work of the business.8What will it take to get there?We know that great marketing requires consistent execution of well-informed tactics. We also know that we prioritize things we think are important. The last step is to literally schedule the work that needs to be done, so that you feel confident that you have the information and the time you need to DO IT.——-Whole Whale is a B Corp digital agency that leverages data and technology to increase the impact of organizations. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, “What else can this do for us?”By using data analysis, digital strategy, web development, and training, WW builds a ‘Data Culture’ within everyone we work with.——-Listen to our podcast: Wholewhale.com/PodcastOn Facebook: https://www.facebook.com/WholeWhaleTweet us: @WholeWhaleOur website: WholeWhale.com/

Fulfill Orders on Autopilot https://www.fulfillrite.comWordPress Store https://www.crowdcrux.com/hostingShopify Store https://www.crowdcrux.com/shopifyOne-on-One Coaching https://www.crowdcrux.com/coaching Want to discover what all successful online stores have in common? Look no further than this video! Killer resources below 👇👇👇Kickstarter Launch Formula (Audible) https://www.crowdcrux.com/kickstarteraudioFREE Kickstarter Course https://www.crowdcrux.com/kickstarterFREE Crowdfunding Course http://www.crowdcrux.com/crowdfundingSmash Your Kickstarter Goal https://www.crowdcrux.com/mastermindKiller Crowdfunding Tips https://www.crowdcrux.com/newsletterContact https://www.crowdcrux.com Instagram https://www.crowdcrux.com/instagram★★★★ Sponsor ★★★★ Get help with fulfillment and shipping https://www.fulfillrite.comFREE Kickstarter Shipping & Fulfillment Checklist https://www.fulfillrite.com/checklist ★★★★ Join the Community ★★★★ Kickstarter Forum: http://www.kickstarterforum.orgFB Group: https://www.facebook.com/groups/kickstarterforum/Crowdfunding Demystified Podcast: http://www.crowdcrux.com/itunesCrowdfunding Tips Newsletter http://www.crowdcrux.com/newsletter ★★★★ Connect with Salvador Briggman ★★★★ Book a Coaching Call http://www.crowdcrux.com/coachingInstagram: http://www.crowdcrux.com/instagramPersonal Instagram: http://instagram.com/sbriggyTwitter: http://www.twitter.com/sbriggman ★★★★ Courses and Training ★★★★ FREE Crowdfunding Course: http://www.crowdcrux.com/crowdfundingFREE Real Estate Crowdfunding Course: http://www.crowdcrux.com/realestatecourseFREE Equity Crowdfunding Course: http://www.crowdcrux.com/equitycourseFREE GoFundMe Course: http://www.crowdcrux.com/gofundmecourseFREE Podcasting Course: http://www.crowdcrux.com/freepodcastingcourseFREE Blogging Course – Start a Blog: http://www.crowdcrux.com/freebloggingcourseKickstarter Launch Formula – Course for Beginners: http://www.crowdcrux.com/udemypromo ★★★★ Audio Books ★★★★ Kickstarter Launch Formula: http://www.crowdcrux.com/kickstarteraudioNonprofit Crowdfunding Explained: http://www.crowdcrux.com/nonprofitaudioReal Estate Crowdfunding Explained: http://www.crowdcrux.com/realestateaudioEquity Crowdfunding Explained: http://www.crowdcrux.com/equityaudioCrowdfunding Personal Expenses: http://www.crowdcrux.com/gofundmeaudioBlogging For Beginners: http://www.crowdcrux.com/bloggingaudioPodcasting For Beginners: http://www.crowdcrux.com/podcastingaudio ★★★★ Books and Guides ★★★★ Kickstarter Launch Formula: http://www.crowdcrux.com/kickstarterformulaNonprofit Crowdfunding Explained: http://www.crowdcrux.com/nonprofitNonprofit Fundraising Hacks: http://www.crowdcrux.com/nonprofithacksReal Estate Crowdfunding Explained: http://www.crowdcrux.com/realestateEquity Crowdfunding Explained: http://www.crowdcrux.com/equityCrowdfunding Personal Expenses: http://www.crowdcrux.com/personalcrowdfundingMusic Artist’s Guide to Crowdfunding Domination: http://www.crowdcrux.com/launchandreleaseBlogging For Beginners: http://www.crowdcrux.com/bloggingbookPodcasting For Beginners: http://www.crowdcrux.com/podcastingDigital Nomad Blueprint: http://www.crowdcrux.com/digitalnomadbookPerfect Podcasting Voice: https://amzn.to/3nFpK7gLittle Thumb of America: Finding My Birth Mother in El Salvador: http://www.crowdcrux.com/findinghomeSalvador “TK” Briggman This post contains affiliate links.#ecommerce #shopify #wordpress #salvadorbriggman

Get ready to elevate your marketing game by mastering this often ignored aspect – MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.LISTEN HERE: https://positiveequation.com/what-is-measurement-marketing-why-do-you-need-it-before-giving-season-with-chris-mercer/If you’ve ever found yourself drowning in data without any actionable insights, we’ve got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!We also nerd out about Google Analytics 4 (GA4) and Microsoft’s GDPR-compliant tool, Clarity. Discover how GA4’s automatic behaviors and custom events can inform your marketing strategy and why it’s essential to get your GA4 set up correctly. It’s time to power up your marketing with the right tools and mindset.#podcast #nonprofitmarketing #marketing

Learn more about the Harness Fundraising Platform 👋What is Harness Giving?Harness is the Industry Leader in Recurring Giving and Donor Experience Automation for Nonprofits, a company that was started in 2016. We strive to make fundraising simpler, more pleasant, and more human by helping organizations improve their supporter experience from start to donation. Comes loaded with features to help build, launch and grow your subscription philanthropy program from end-to-end.Specialties:Nonprofit, Technology, Solutions, Charity, Charities, Mobile, Fundraising, Innovation, Donations, Donors, subscription, recurring giving, monthly giving, sustainer, sustainable giving, subscribers, texting, stewardship, engagement, gratification, gratify, supercharge, maximize, giving society, convert, Software as a service, and Marketing & Design

The 2023 America’s Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments.From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns.In this episode, we’ll explore:The highlights and key findings of EFG’s 2023 America’s Charity Checkout Champions ReportWho the top five POS powerhouses are and how much they raised in 2022Best practices for success including insights into engaging employees, emphasizing local impact and moving beyond the registerWhat contributed to the 24% increase in funds raised between 2020 and 2022The power of specificity in donation asks and the importance of continuous testing, experimentation and innovationThe impact of expressing gratitude and celebrating the collective efforts of consumers, associates and beneficiariesWhether you’re a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization’s fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns.Remember to check out the full 22-page report at www.engageeforgood.com.The Engage for Good podcast is going on summer vacation; we’ll be back on August 8th with season 15!Links & Notes2023 America’s Charity Checkout ChampionsEngage for Good WebsitePOS Fundraising WebinarElevate Your Social ImpactSign up for Engage for Good’s newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show!00:00 – Welcome to Engage for Good01:18 – What is the Charity Checkout Champion?02:04 – The Campaign Environment05:30 – Key Findings07:00 – Best Practices11:48 – Point of Sale Webinar: July 27!The Engage For Good Podcast with Alli MurphyEpisode 13, Season 14June 27, 2023★ Episode details: https://share.transistor.fm/s/ab200e41★ Additional episodes: https://engageforgood.com/resources/podcasts

Free fundraising copywriting course: https://www.5minutefundraisingfix.com.#shorts #philanthropy #fundraising #nonprofit #marketing

Recorded: June 14, 2023 @ 2PM ESTJoin us for a session where we unravel the art of building relationships with sponsors, volunteers, and donors, even if you’re not a natural people person!In today’s fast-paced world, staying focused on the right things is crucial. Learn a powerful method to ensure you prioritize effectively and achieve impactful results. What you’ll learn:Join Frank Canning in this eye-opening session packed with practical tips and inspiring stories, including:Focus Litmus Test: Unlock a 4-part litmus test to keep your nonprofit efforts laser-focused on what truly matters. Building Bridges: Learn effective strategies to engage sponsors, volunteers, and donors for long-lasting partnerships.Volunteer Pathways Unveiled: Learn why each pathway is valuable and how to maximize volunteer potential.SPEAKERS:⭐️ Frank Canning, Smokejumper Consulting⭐️ Ann Flippen, Autism Society of Central Virginia⭐️ Barbara Krumdieck, The North Carolina Baroque Orchestra⭐️ Host: Simonne Valdez, Harness GivingAbout Frank CanningSMOKE JUMPER NONPROFIT CONSULTINGAs the principal consultant for Smoke jumper Nonprofit Consulting. Frank is passionate about helping nonprofit organizations chart their course, address challenges and seize opportunities. As a seasoned nonprofit professional with over 40 years of experience in management and fundraising, he earned the name ” The Smoke Jumper” from a supervisor.While working at The Leukemia & Lymphoma Society as an Interim Executive Director, Frank would go into various situations (both good and bad) and hit the ground running to address major issues, keep a high functioning chapter on track or just calm everyone down! Always, protecting the organization and the mission.#####Learn more about the Harness Fundraising Platform 👋What is Harness Giving?Harness is the Industry Leader in Recurring Giving and Donor Experience Automation for Nonprofits, a company that was started in 2016. We strive to make fundraising simpler, more pleasant, and more human by helping organizations improve their supporter experience from start to donation. Comes loaded with features to help build, launch and grow your subscription philanthropy program from end-to-end.Specialties:Nonprofit, Technology, Solutions, Charity, Charities, Mobile, Fundraising, Innovation, Donations, Donors, subscription, recurring giving, monthly giving, sustainer, sustainable giving, subscribers, texting, stewardship, engagement, gratification, gratify, supercharge, maximize, giving society, convert, Software as a service, and Marketing & Design

Learn more about the Harness Fundraising Platform 👋What is Harness Giving?Harness is the Industry Leader in Recurring Giving and Donor Experience Automation for Nonprofits, a company that was started in 2016. We strive to make fundraising simpler, more pleasant, and more human by helping organizations improve their supporter experience from start to donation. Comes loaded with features to help build, launch and grow your subscription philanthropy program from end-to-end.Specialties:Nonprofit, Technology, Solutions, Charity, Charities, Mobile, Fundraising, Innovation, Donations, Donors, subscription, recurring giving, monthly giving, sustainer, sustainable giving, subscribers, texting, stewardship, engagement, gratification, gratify, supercharge, maximize, giving society, convert, Software as a service, and Marketing & Design