What is Measurement Marketing & Why Do You Need It Before Giving Season with Chris Mercer [Video]

Get ready to elevate your marketing game by mastering this often ignored aspect – MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit.

LISTEN HERE: https://positiveequation.com/what-is-measurement-marketing-why-do-you-need-it-before-giving-season-with-chris-mercer/

If you’ve ever found yourself drowning in data without any actionable insights, we’ve got you covered. Mercer unveils the tricks to effective data interpretation and the art of avoiding the common pitfalls of aimless data collection. We also demonstrate how to make your data presentation organized so you can make the most of your resources. In our digital age, the right interpretation of data can make all the difference!

We also nerd out about Google Analytics 4 (GA4) and Microsoft’s GDPR-compliant tool, Clarity. Discover how GA4’s automatic behaviors and custom events can inform your marketing strategy and why it’s essential to get your GA4 set up correctly. It’s time to power up your marketing with the right tools and mindset.

#podcast #nonprofitmarketing #marketing