Non Profit Marketing

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. 🙂 (https://www.buzzsprout.com/twilio/text_messages/1927203/open_sms) Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement! Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy (https://www.inboxarmy.com/) . Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers. You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work. Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day. P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET – the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here! (http://monthlygivingsummit.com/) P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL! RSVP for Atlanta on September 7th (https://danasnyder.myflodesk.com/booktouratl) RSVP for Sarasota on September 18th (https://danasnyder.myflodesk.com/srqbooktour) Resources & Links Connect with Scott on LinkedIn (https://www.linkedin.com/in/scottcohen13/) and check out his work on the InboxArmy website (https://www.inboxarmy.com/) and new podcast! (https://www.inboxarmy.com/podcasts/) Join The Sustainers (https://positiveequation.com/monthly-giving) , my Slack community for nonprofit professionals growing and scaling a recurring giving program. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi Let's Connect! • Send a DM on Instagram (https://www.instagram.com/positivequation/) or LinkedIn (https://www.linkedin.com/in/danarsnyder/) and let us know what you think of the show! • Head to YouTube (https://www.youtube.com/channel/UC1Fg6ATRUYyvgxx3IwY0JWA?sub_confirmation=1) for digital marketing how-to videos and podcast teasers • Want to book Dana as a speaker for your event? Click here! (https://positiveequation.com/speaking)