Nov 01, 2023
Why Text Messaging for Giving Tuesday?
In our fast-paced and digitally connected world, text messaging offers unparalleled open and engagement rates. With an astounding 99% of text messages opened, and most within the first three minutes of receipt, texting is an invaluable channel for real-time connection with donors. This immediacy and personal touch can be pivotal in converting intentions into actual donations, especially around Giving Tuesday and the year-end giving season.
Your Giving Tuesday Text Fundraising Schedule
We’ve broken down the exact text messages you need to send to maximize donations this Giving Tuesday. This includes a cultivation text in early November to warm up donors by reporting back on the impact of previous gifts, along with a Thanksgiving cultivation text. It also has two appeal texts on GivingTuesday, as Tatango data shows time-sensitive-asks drive higher ROI. It concludes with a Giving Tuesday thank-you text that has a link to give to anyone who hasn’t donated yet.
Check out the video below …