The New Generous Generation: How to attract and retain the most charitable audience | Summit 2023 [Video]

The results are in and, according to recent research, 18–24-year-olds (Gen Z) are the most charitable audience across the UK and beyond. Over the last few years, there has been a notable spike in this demographic’s giving efforts, i.e. volunteering, donating, and fundraising.

It’s time for charities to start investing in the new ‘generous generation’ as their desire and drive for positive change is set to make them a significant force for giving over the next decade.

Join this session to:
– Understand the charity giving potential of today’s Gen Z generation
– Learn how to attract and retain Gen Z donors and fundraisers
– Gain real-world case study insight and practical tips from a Gen Z actively working/engaging in the charity sector