The Pandemic Has Forced Nonprofits to Shift Marketing Gears [Video]
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The Pandemic Has Forced Nonprofits to Shift Marketing Gears [Video]

When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard.

Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve travel to theme parks and similar types of activities.

As a result, many nonprofits have had to quickly shake up their messaging to ensure it accounts for these sudden shifts, relying on agencies’ help to get the job done.

No time to waste

Feeding America, a hunger-relief nonprofit, and its network of food banks across the country have been hard hit. In April, it estimated an additional 17.1 million people could experience hunger due to unemployment and school closures caused by Covid-19.

The Ad Councilrecently brokered a partnership between Minneapolis-based agency Colle McVoy and Feeding America to encourage much-needed donations. …

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Remarks by José Andrés at WCK’s Celebration of Life Service at Washington National Cathedral [Video]
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Remarks by José Andrés at WCK's Celebration of Life Service at Washington National Cathedral [Video]

Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises, while working to build resilient food systems with locally led solutions. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served hundreds of millions nourishing meals around the world. __Follow WCK:Website: https://wck.org/Instagram: https://instagram.com/wckitchenTwitter: https://twitter.com/WCKitchenFacebook: https://facebook.com/worldcentralkitchenTikTok: https://www.tiktok.com/@wckitchen

WCK Celebration of Life at Washington National Cathedral [Video]
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WCK Celebration of Life at Washington National Cathedral [Video]

World Central Kitchen held an interfaith Celebration of Life to honor our heroes killed in Gaza. The memorial service was held at the National Cathedral in Washington, DC on Thursday, April 25. The memorial service honored Saifeddin Issam Ayad Abutaha of Palestine, John Chapman of Britain, Jacob Flickinger of the U.S. and Canada, Lalzawmi “Zomi” Frankcom of Australia, James Henderson of Britain, James Kirby of Britain, and Damian Soból of Poland.__Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises, while working to build resilient food systems with locally led solutions. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served hundreds of millions nourishing meals around the world. __Follow WCK:Website: https://wck.org/Instagram: https://instagram.com/wckitchenTwitter: https://twitter.com/WCKitchenFacebook: https://facebook.com/worldcentralkitchenTikTok: https://www.tiktok.com/@wckitchen