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Toyotas Holiday Message Highlights Giving Through a Tender Community Tale [Video]

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The first Toyota ad of the holiday season is less about the brand’s autos and more a tale of a community coming together to resurrect a beloved store.

“Bookstore” shares a touching story of a young girl who gets inspired to collect gently used books from her community to restock her favorite local bookstore after it was devastated by a fire. The action follows the girl as she rallies the town to donate books and replenish the inventory. The girl’s warmth and determination inspires people to join together to repair the shop owner’s storefront as well.

The book donations are delivered to the store owner with help from a Toyota Tundra and Highlander, but the creators of the ad, agency Saatchi & Saatchi, admit that it is more about the spirit of giving.

“That was a decision we …

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Remarks by José Andrés at WCK’s Celebration of Life Service at Washington National Cathedral [Video]
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Remarks by José Andrés at WCK's Celebration of Life Service at Washington National Cathedral [Video]

Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises, while working to build resilient food systems with locally led solutions. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served hundreds of millions nourishing meals around the world. __Follow WCK:Website: https://wck.org/Instagram: https://instagram.com/wckitchenTwitter: https://twitter.com/WCKitchenFacebook: https://facebook.com/worldcentralkitchenTikTok: https://www.tiktok.com/@wckitchen

WCK Celebration of Life at Washington National Cathedral [Video]
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WCK Celebration of Life at Washington National Cathedral [Video]

World Central Kitchen held an interfaith Celebration of Life to honor our heroes killed in Gaza. The memorial service was held at the National Cathedral in Washington, DC on Thursday, April 25. The memorial service honored Saifeddin Issam Ayad Abutaha of Palestine, John Chapman of Britain, Jacob Flickinger of the U.S. and Canada, Lalzawmi “Zomi” Frankcom of Australia, James Henderson of Britain, James Kirby of Britain, and Damian Soból of Poland.__Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is a nonprofit organization that is first to the frontlines providing fresh meals in response to crises, while working to build resilient food systems with locally led solutions. Applying our model of quick action, leveraging local resources, and adapting in real time, WCK has served hundreds of millions nourishing meals around the world. __Follow WCK:Website: https://wck.org/Instagram: https://instagram.com/wckitchenTwitter: https://twitter.com/WCKitchenFacebook: https://facebook.com/worldcentralkitchenTikTok: https://www.tiktok.com/@wckitchen

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