Uber has announced that it will be changing its controversial Super Bowl commercial before it airs during the game after backlash over its portrayal of food allergies.
The Food Allergy Research and Education nonprofit — which released a statement criticizing the ad earlier in the week — shared a follow-up statement from its CEO on Feb. 9, which explained that Uber had reached out to the organization and will edit out the depiction of peanut allergies in the final version of the ad.
“This is an amazing outcome,” CEO Sung Poblete said in the statement. “FARE would like to thank Uber for listening to our community and making the changes to their Super Bowl ad. After talking with them today, I believe we have a new ally in helping us navigate our journey with our disease.”
On Feb. 6, TODAY exclusively revealed the food delivery service’s new adthat features “Friends” co-stars Jennifer Aniston and David Schwimmer, as well as David and Victoria Beckham, Jelly …