Visit Tampa Bay’s ad campaigns in cold weather states increasing wintertime tourism [Video]
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Visit Tampa Bay’s ad campaigns in cold weather states increasing wintertime tourism [Video]

TAMPA, Fla. – Travel to the Tampa Bay area saw an uptick on Tuesday, with tourism leaders hoping the holiday season helps the year go out with a bang.

Visit Tampa Bay CEO Santiago Corrada said his agency has been planning for this time of year by launching ad campaigns in early 2023 targeting tourists in cold weather states.

READ: Air ambulance, medical evacuation company coming to Tampa International Airport

“Florida has been known to be that tourism state with year-round great weather. So obviously, the state has capitalized on that advantage,” Corrada said.

For more than a century, Florida has been luring travelers with promises of wintertime sand and sunshine.

Postcards and ads from the state archives dating back to the early-to-mid 1900s depict holiday beach scenes, poinsettias paired with palms and, of course, iconic images of Santa lounging in the sand.

“That’s classic marketing. You know, Santa taking a few days after his big …

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