As part of the 2023 Venture Lab Startup Challenge, Analytics at Wharton was proud to provide funding for Groov.
Founded by Daniel Cataldi, WG’24, Groov uses modern technology and a consumer-focused approach to provide users with high-end, fully customized shoe inserts — called Groovs — crafted to make a user’s footwear perfectly fit the unique shape of their individual feet. Groov instructs customers on how to use their phone to take a comprehensive infrared scan of their foot in a matter of minutes. With a perfect 3D scan, Groov gets to work on providing each customer with a pair of fully customized, perfectly cast Groovs to slide in their shoes to maximize comfort, minimize fatigue, and mitigate injury, all within 7 days.
#startup #shoes #orthotics #footwear
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