Full-service creative and marketing agency Madwell has created “Landing Home” for client JobsOhio— a state-authorized nonprofit designed to attract, retain, and expand businesses and career opportunities across the state. “Landing Home” is a three-part documentary series about Air Force families living and working in Ohio and created to celebrate the Air Force’s 75th anniversary and honor all its many contributions to the state of Ohio and its citizens.
Over a year, Madwell and JobsOhio worked to find and document relatable families with stories that showcase aspects of the Air Force that the public are often not privy to. Crucially, the series aims to address what is known as “the dread factor.” Many airmen and their families are apprehensive about moving to Ohio but then end up finding a community that provides an unmatched quality of life.
The hope is that through this work, active military personnel and their families, retired and veteran airmen, Ohio government officials, and Pentagon and Air Force …