For many people burps are gross, but not for kids. And not for World Vision Canada where a burp is the sound of a successful food delivery and one less child going hungry.
More than 45 million people are experiencing food insecurity, just shy of starvation. In partnership with the UN World Food Programme, World Vision Canada has been making a palpable difference in its efforts to eradicate childhood hunger, feeding 2.8 million people every year. Due to its efforts, a growing number of kids now know the joy of letting loose a satisfied post-meal burp.
That is the creative inspiration for “Burp,” a wholly different and more human awareness and fundraising effort for the global relief, development and advocacy organization, created by Toronto agency Broken Heart Love Affair (BHLA).
“Burp” is an attempt to differentiate World Vision Canada from its counterparts during a busy time of year for charities. Instead of taking the sombre approach to hunger …