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$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards [Video]

$3,705 Raised on Facebook with $0 Ad Spend with Chelsea Edwards

If you think Facebook doesn’t work to acquire donors anymore, this case study with Chelsea Edwards from the Colorectal Cancer Alliance will prove you otherwise.

For the past three years as the Senior Director of Peer-to-Peer Giving, Chelsea has been instrumental in amplifying their fundraising campaigns, like “Lead From Behind”, which harnessed celebrity influencers like Ryan Reynolds.

Partnering with GoodUnited on their messaging and Facebook fundraising efforts last year resulted in 440 people launching a campaign around “Blue Day” and $3,705 raised, with $0 in ad spend!

Chelsea breaks down the details of their strategy, including the messaging and segmenting they used to engage donors and the analytics they paid attention to. Interestingly, Facebook Messenger drove higher click-through rates as compared to email.

We also explore the art of listening to your donors, using their stories to refine your strategies, ensuring that every click contributes to a narrative of hope and support.

March is Colon Cancer Awareness Month. Learn more about how to support the cause.

#colorectalcancerawareness #nonprofitmarketing #podcast

https://positiveequation.com/3705-raised-on-facebook-with-0-ad-spend-with-chelsea-edwards

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Francesca Orsomarso’s arsenal of digital strategies flips the script on traditional recruitment. In today’s case study, we’re breaking down exactly how Upstate Cerebral Palsy attracted 2,000 qualified applicants within a few months of launching a campaign with FMN Creative.Francesca shares their brilliant one-page funnel strategy (and how it was a MAGNET for attracting job seekers), plus the targeted ad approach that resonated with potential recruits and generated awareness. Listen closely as we also reveal how integrating CRM systems with Zapier can create a personal touch, leading to staggering open rates. Hiring great talent is something that every nonprofit has a need for. If you’re ready to amplify your current recruitment efforts and connect with your audience on social media, don’t miss this conversation!#digitalmarketing #nonprofitmarketing https://positiveequation.com/how-upstate-cerebral-palsy-attracted-2000-applications-using-a-digital-campaign

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